When I first started blogging more than 14 years ago (geeze, I’m old), making money was the last thing on my mind. After all, the whole process and purpose of blogging was extremely different back then.
People usually blogged as a form of self-expression and focused more on documenting their thoughts and feelings rather than providing useful information to their readers.
How Blogging has changed
Fast forward to today however, things are very different. There are over 350 million blogs on the internet as of 2017, and many of them focus on providing some kind of service or information.
This shift in blogging style means that Bloggers are spending more and more time learning, researching, and focusing on putting out high-quality content.
For those who incorporate video, podcasts, training, or professional photography into their blogs, the process can be even longer.
This increased effort can sometimes spill into family and/or personal time and even interfere with ones sleep schedule.
Not to mention, many Bloggers with their own hosting site/security and domain are paying a monthly fee to keep their website up and running.
Also, let’s not forget that many are also paying for things like conferences, video/photography apps, props, and other items that correlate with their blog and niche.
It’s no wonder that more and more Bloggers are opting for monetization in order to adequately compensate them for their time as well as get a return for their monthly and yearly investments.
How do I make money blogging?
I didn’t start Project Life Wellness for the sole purpose of making money but quickly realized that blogging can sometimes be a long-drawn process often requiring me to put in hours upon hours of work into each post.
Whether It’s photography, editing, research, recipe creation, engaging with other bloggers, creating backlinks or marketing–It takes real time and much of that time has come at the price of exhaustion as well as a decrease in family and recreational time. Regardless, It’s been something I’ve enjoyed immensely as a creative outlet and plan on continuing.
I frequently get asked about what I do to monetize my blog and although there are several different ways (I can cover that in a future post), working with brands and PR Agencies happen to be my personal favorite.
Having a social media presence online along with a blog that gets decent traffic and engagement, means that It’s common to have brands reach out directly for partnerships.
Oftentimes, I have also reached out to brands I enjoy myself and negotiated a partnership deal rather than waiting for them to come to me. After all, with so many blogs on the web these days, It’s easy to get overlooked.
Working with PR Agencies
Another way is through a Marketing/PR Agency. These are companies that connect brands with bloggers & influencers. This means that most of the leg-work of trying to source and reach out to brands has already been done for you.
PR Agencies connect brands with the right influencers based on their content niche. In addition, compensation is usually already negotiated by the Agency so all the blogger has to do is apply and get accepted into the campaign.
Since starting my blog in the summer of 2016, I have covered numerous sponsored posts from various brands and have worked with a handful of PR Agencies in the process.
I have received compensation for nearly all of my partnerships and in return, have provided my readers with high-quality feedback and information as well as exposure and potential sales to the brands at hand. It’s a win-win for everyone!
Creating trust from readers
For me personally, I have chosen to only work with brands who’s products I have personally used and enjoyed. This means that I have turned down many offers from brands who’s products I didn’t feel fit in with my niche or interest regardless of the amount of compensation offered.
I feel that this is the most authentic and honest way for me to present the information to my readers. I’d like to think that in doing this, I’ve created a sense of trust with my readers who know that I will only endorse good-quality and effective products and/or services.
With that said, I think It’s very important for all Bloggers to be mindful when accepting campaigns for the purpose of compensation-only as it can result in distrust due to inauthenticity and ultimately, a loss in followers/readership.
How Brands benefit from working with bloggers
More and more brands now recognize that advertising has evolved tremendously in just the last 5 years alone. Many people now turn to trusted friends, family, and micro influencers for trusted and genuine reviews before purchasing a product.
Companies/Brands are catching on quickly and can hugely benefit from working with influencers/bloggers for the following reasons:
- Authenticity. Influencers and Bloggers can help deliver an authentic opinion and provide honest feedback about the product, similar to conducting a focus group.
- Audience. Bloggers have the potential to reach a broader audience meaning more exposure for the brand and a greater online presence.
- Engagement. Bloggers can help drive engagement to the brand that they would otherwise miss out on through shares, likes, and comments.
- High quality content. Many brands are re-purposing blogger information such as photography and videos and using it for their own marketing purposes (with permission of course).
Whether you’re a Brand looking for influencers or an Influencer looking for Brands, you can benefit tremendously by working with PR Agencies. Nancy Behrman, PR Agency can help you get started.
Behrman Communications is a full-service PR and brand building firm which was first founded in 1985 by Nancy Behrman an industry pioneer in the world of public relations as well as corporate and retail positioning & relations.
Check them out at http://nancybehrman.com/
Learn more about Behrman Communications by visiting: http://inspirery.com/nancy-behrman/